Free Mail
has undergone many changes since 2002. In fact we are quite
embarrassed when we think about what a blight on the Internet
Community our first incarnation was.
Over the years we have tried
all of the get rich quick schemes, the search engine optimisation to
get thousands of laser targeted traffic visitors schemes, the
affiliate marketing and MLM schemes, the linking
strategies, the cloaking strategies, you name it we have
probably tried it at one or other time.
We have gone from getting really excited
when the visitor count reached 100 unique visitors a day to quite
blasé when the visitor count regularly exceeds 15 000 unique
visitors a day across our 100 or so web sites.
Free Mail
exists solely as an area of
free tools, referrals, advice, linking, experimentation and
source of steady income for it's creators. Our income is derived
solely from affiliate products sold and the occasional person asking
us to design and host a web site for them. Do not be fooled - behind
this page are many thousands of pages of information just yours for
the taking in the two free areas below.
At Free Mail there are two main
areas that are of benefit to you the business or web site owner:
Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising).
Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.
Pay per click advertising (PPC)
Advantages:
* You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
* PPC ads are perfect for time limited offers such as holiday sales.
* You can stop PPC ads at any time.
* PPC ads make it easy to test different keywords and landing pages.
* PPC ads also work with websites that are not very well designed and wouldn't get good search engine rankings.
* PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
Disadvantages:
* PPC advertising can become very expensive if you bid on the wrong keywords or if you don't calculate the maximum bid price correctly.
* Click fraud can be a problem. Not all clickers are potential customers.
If you advertise your website with PPC ads then you should use a ROI tracking tool to make sure that you don't waste your money.
Search engine optimization (SEO):
Advantages:
* Traffic through organic search engine results is almost free if the up-front work has been done.
* After optimizing your website you can use your money for different things and the optimized site will still run.
* A larger number of visitors and search result clickers is not a problem.
* Search engine optimization delivers long term results that don't require permanent financial input.
Disadvantages:
* SEO can be relatively time-consuming up-front.
* SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.
Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.
Pay per click advertising and search engine optimization both contribute to the success of your website. If you use both wisely, you can get many new visitors and customers without spending a fortune. See the recommended resources below for PPC and SEO software tips.
www.Free-Mail.co.za - Fact: There is no such word as Trimadinghy in the English language.
On one of my sailing web sites which is recognised as a bit of an authority and spidered pretty well by Google, I came across a press release that described a cross between a trimaran and a dinghy and I thought that the word trimadinghy described the new craft quite adequately.
Then, for a laugh, checked if I could find the word trimadinghy in Google and couldn't. So, I posted the story.
Click HERE to see the story and the time and date stamp. (10:51:44 am, 21 May 2007)
At 16:30 I did a search on Google for the word trimadinghy and there it was - LESS THAN 7 HOURS to be listed.
We all have this inate desire to know exactly where we stand with our web sites in relation to our competition and we all hum and haw over which tools are the best and whether we should fork over anywhere from 100 dollars to 1 000 dollars.
At the end of the day all you really want to know is what your web site's ranking and backlinks are because those are the real popularity indicators.
And, then along comes Shawn who promises to send you 5 free tools at the rate of one a week and the occasional product recommendation. Heck, some of us pay for that willingly so it is a no brainer to sign up for his e-mail list and press SUBMIT.
As he says on his site:
Why am I giving you 5 free SEO tools, and more to come?
Because I can, and I want to. I want to give incredible value and overdeliver by giving all of these tools away, just for joining my email list. And to make sure you get started on the right foot I am also going to send you a free 87-page SEO report that explains exactly how the search engines rank web pages, and the tips and tricks you need to know to outrank your competition. Watch for that free report in the first email I'll send you in 2 minutes from now after you fill in the form below.
What's the catch?
There isn't one. Enter your email, get free software emailed to you every week for 5 weeks. That's it. You will soon see that I don't email garbage, and I don't email often. I email you these 5 free tools, and perhaps the odd recommendation when it is truly warranted.
The
Webmaster Tools
section will give you links to lots of tools that you can get
for free.
The
Searchable Directory
allows you to place your business or web site (you DO NOT have
to have a web site to list) amongst other similar web
sites, creating an attraction point for Search Engines AND one
more ONE WAY link to your web site for
free. PLUS get loads of traffic. You can also take a
paid for or premium link for a low ONE TIME fee. With this link
we will add another 1000 characters to your listing PLUS
optimise the keywords for the Search Engine PLUS we will link to
an image of your choosing (200 x 200 pixels) from your web site
PLUS we will also highlight your listing PLUS we will also
guarantee that your listing appears ABOVE all other normal
listings in the category of your choice.
